At a young age I was heavily influenced by urban artistry and musicians. Artists like Jean-Michel Basquiat and Stevie Wonder were individuals who influenced my gift to convey a story through color and design. As a young melanated woman, I felt it was my duty to create a brand that is not only true to my roots, but also embraces my passion to merge creativity and my unique ability to weave culture and business together.
I first started making tees going into my junior year of high school. Not knowing that I’d be birthing the kickoff to my entrepreneurial career, I was fascinated in making use of my time. In the beginning XWIZDUMBX ®️ was just a hobby that kept me occupied during the school year. Though overtime, it became an outlet that allowed me to acknowledge my awareness of self and my resilience. DONT ASK PERMISSION ®️ is not just any motto, it’s a way of life --- and it’s the way I live mine.